Give us a call today! 844-425-8387
Blue Moon Estate Sales FranchiseBlue Moon Estate Sales Franchise

By Sarah Puma

Blue Moon Estate Sales: The Hidden Gem of Franchises

Blue Moon Estate Sales: The Hidden Gem of Franchises


Restaurant chains, Sandwich shops, auto maintenance shops, and tax services only skim the surface of the types of franchises that exist in this country. Familiar names dot commercial spaces across the country from urban to rural settings. These entities pepper the media with advertisements to further solidify loyalty and spend a fortune doing so. Common names are successful because they have a trusted brand that consumers feel comfortable with, and establish residual income through repeat customers. At Blue Moon Estate Sales franchises, we depend on a mixture of traditional marketing and the establishment of a community within an area to maintain our consistent customer base.


Blue Moon has become the trusted brand of estate sales along the east coast and continues to grow across the country. This is demonstrated by unparalleled ethics, consistent growth, and an insatiable fanbase of estate sale-ites. This is why we are looking for additional teams to share our vision and grow with us.

With a traditional franchise, a prospect is looking to spend a large lump sum of money just to get their feet in the door. They then spend a high monthly overhead to maintain their brick and mortar space. On top of that, crippling ad funds can also be expected for better-known brands. If you’d like to avoid these inevitable high costs, consider joining Blue Moon. Our unique business model avoids many of these costs altogether and sets you up for success.

We understand that there is oftentimes a stigma associated with estate sales, however, our proven process has shifted the image of liquidating the belongings of the deceased to a popular downsizing opportunity. Our business is over 80% of people downsizing. This includes empty-nesters, those moving, and some looking to simplify life by ridding themselves of belongings. Downsizing is becoming more and more popular and is not going anywhere anytime soon.


What makes us different? Our franchise system is accessible. Prospective franchisees don’t need a million dollars to start and maintain their business. And because of that, we have consistent franchise leading ROI. There are indeed other estate sale franchises that exist with additional services provided. At Blue Moon we have focused our efforts on estate sales and estate sales only.  This is a major contributor to our continued success and doesn’t muddy our efforts. We do one thing, and we do it right!


Interested? Request more information HERE, we’ll never share your information with anyone.

By David Blue

A Day As A Estate Sale Franchise Owner

The story of a Blue Moon Franchisee

Friday night, you have put in a long week of work, filled with client interviews, presentations, and staging and pricing out the home you have a sale at this weekend. On the way home, you make a mental checklist of all the last minute things you need to have done before the big day tomorrow. After enjoying some dinner and a few last minute comps for some jewelry that was added to the sale, you find a couple hours to relax and enjoy yourself.

There are a few butterflies in your stomach because tomorrow is your game day. This feeling is nothing new and is welcomed excitement, as you are properly prepared for looming beautiful chaos of fun that Blue Moon estate sales are.   

Rise and shine as the coffee pot kicks in at 6 a.m. A quick bite to eat and you head out the door lunch in hand and a Blue Moon shirt on. The drive over to the sale allows you to clear your thoughts and go over the checklist of things that need to be done before the first customer walks through the door.

You arrive to the sale at 6:50 a.m. and are welcomed by a line of twelve cars lined up on the side of the street. You recognize a few of your regulars, welcome them with a smile and inform them the numbers sheet will be out shortly. Upon entering the home you start the presale routine, getting the numbers out, turning on lights and fans throughout the house, opening cash drawers, and setting the jewelry on display for the world to see.

The first member of your team shows up at 7:15 and the rest trickle in over the next 15 minutes. The energy is high as everyone gets the last items ready, and the countdown begins. You, the sales manager yells out, “2 minutes till open, get your smiles on and let’s do this.”

Time for announcements. You open the door with yellow sold stickers in hand to 100 people in line. The familiar feeling of adrenaline pumps through your body, as you inform your customers of sales procedures and how to purchase the Mercedes that is sitting in the driveway costs. It is 8:03 a.m. and the first customers walk through the door with your team in place ready to serve.

20 minutes into the sale and there is still a line outside the door. The queue to check out is beginning to swell as the first wave of customers heads for the cash register to buy their items. You grab a support iPad and begin ringing up customers to help your cashiers out with the rush of customers and to keep the line moving.

After the initial surge, a 10:30 a.m. lull comes. No rest for the weary as it is time to start restaging and re-organizing the home. Knowing the afternoon rush is on the way, you want to make sure the sale is in tip-top shape as the lunchtime crowd comes through the sale.

The sale is running smoothly when all of the sudden a loud crash comes from the upstairs. You spring into action and check out the problem at hand. It was a small child playing with toys when all of the sudden the T-Rex made a detour and knocked two nerf guns to the floor. No harm was done but you briefly talked to the mother of the child to make sure she keeps a close watch on her kids.

Jumping right back into sales mode you help a family decide they need to take home a small dining room set for a great price and even help the little girl pick out the fluffy elephant instead of the dog. The family is overjoyed and excited to come back tomorrow and pick up their new furniture.

You and your team handled the 1 p.m. wave and It is now nearing 2 p.m. Looking around from room to room you see a lot of empty space and figure you cleared about 70% of the home. You kindly inform customers that the sale will be closing and they need to make their way to the checkout lines. You begin to close down sections of the home by shutting off lights and closing doors. The last of your remaining customers and you flip the open sign over and the sale is officially closed.

You walk around the home doing some last minute cleaning and restaging, while your team counts all the cash, and closes out the registers. A final walk through of the home to make sure everything is in order for tomorrow and you walk out and lock the door behind you.

It was a good day filled with fun, chaos, and excitement. Nothing was broken and it seemed like everyone enjoyed the sale. You walk to your car and head home for some food and enjoy the rest of your Saturday afternoon.

For more information about Blue Moon Estate Sales click here to find out about more sales. If you are interested in bringing a franchise location to your local area click here.

By David Blue

Follow The Yellow Brick Road

Guide to becoming a Successful Franchise Owner

The franchise business model is a great way to become your own boss but by no means is it a get rich quick scheme. Blue Moon Estate Sales has produced successful franchises across the country and has found 5 things that the most successful franchise owners do.

  1. Join the Franchise: What do you need?

In today’s market, there are thousands of different franchise concepts that you will be able to choose from and it is extremely important to join a concept that sends a tingle of excitement down your spine.  You are entering into a long-term partnership, so picking a model that excites you is the most import part of the process, otherwise, you are setting yourself up to fail before your first day as a boss.

Unfortunately, enthusiasm for the business model will is not the only thing franchisors are looking for in potential franchisees. You need to get along with the franchisor and show that you are deserving of such a wonderful opportunity to join a franchise family. One of the most important things is money. You need to pay for the rights to the franchise and support yourself during your first few months on the job. No new business is booming the day it opens up shop so it is important to have some financial security during the early stages of your business.

  1. Be a Sponge

Being your own boss is why you wanted to join the franchise model but you have to come with great attitude and be a sponge during training. During your training, you are taking a class from the experts (franchisor) on how to run your business. The better student you are in this class the fewer problems you will make during your start-up phase of the business. Once school is out, the real test begins and success is measured in production, not grades.

During training, you should take notes, and actively participate in everything. Throw yourself into situations that may feel uncomfortable and be sure learn about every position in the business. You may be the boss, but your ability to teach your employees how to operate your business will greatly factor into your success as a franchisee.

  1. Copy and Paste Everything

The power of franchising comes from branding and consistency in a product or service. Every new franchisee needs to understand that they represent a collective brand and not just one location. It is imperative to adhere to the systems that the Franchisor has in place to ensure consistency across the brand. Every system, procedure, and tool has a purpose and been proven out in the field.

Going rogue on anything causes headaches for both you, and the franchisor, no matter how big or small.  Time and time again franchisee do not follow procedures and the franchisor needs to troubleshoot the problem. The best way to climb the ladder and become the top producing franchise within the brand is dot every I, cross every T and follow the business model you paid for to the best of your abilities.

  1. Ask for Help

During your time in training you are taking a class on how to run your business model successfully but sometimes situations will arise that were not covered in training. If you are not quite sure what to do, get on the phone and ask for help. This is the reason you joined the franchise business model and why you pay royalties. All along the way, it is the franchisors job to help guide you through any situations that come up.

Franchisee’s get in trouble when they try to solve big problems by themselves, with other young franchisee’s, or ask for help when it is too late. This is still your business to run but if there is an unfamiliar situation, reach out to your franchisor and get help from the experts.

  1. Work your butt off

Yes, you are given a model to follow and there is going be lots of help along the way, but as we have stated before this is not a get rich quick scheme and being the boss takes a ton of work. If you want to be one of the top franchisee’s in the company you must earn it. The secret sauce for success is heaps of early mornings and late nights, a few pounds of elbow grease, couple gallons of eyebrow sweat, and a hefty portion of execution.

Follow the business model you bought into, work harder than you ever have before, have some fun along the way, and enjoy the rewards of being the boss of a successful franchise.

By David Blue

Franchising: A Business that is just like painting by numbers

What does Franchise even mean?

When the word “Franchise” comes up, it is often met with immediate recognition of what it is, and complete confusion of exactly how it works. Franchises are in every facet of life from food concepts to service industries. Below is a guide to help you understand exactly how a franchised business model works from who owns the business to where royalty money goes.

Let’s describes the franchise system as a paint by numbers for business and will hopefully provide another example to better understand the franchise business model.

Who Owns the Business?

There are essentially two owners of every franchise location. There is the franchisor; who is the creator/owner of the brand and business model, and there is the franchisee; who is the owner and operator of a specific franchise location/territory.

Think of a franchisor like a famous painter who owns a studio. The franchisor allows people to join the studio and provides a paint by numbers for people to paint. The franchisee buys into the studio and will sell the paint by number paintings using the franchisors name.

What does the Franchisor provide?

The franchisor provides the business model to follow and provides everything from forming an LLC to serving their first customer or client and everything in between. After formal training is complete the franchisor continues to give ongoing support to help ensure the franchisee is running a successful business.

Once the franchisee is part of the art studio, they are given training as well as all the materials they need to create a masterpiece. The franchisor is overseeing franchisee and will assist with anything they might need from what type of paint to by, to selling their first painting.

When I buy something from a franchise, who gets the money?

This depends on each individual franchise concept varies on their royalty fee. After an initial franchise fee to buy the business model, the franchisor will receive a small percentage of the gross monthly or yearly sales. This royalty ensures continued help from the franchisor to support the franchisee with all of their needs.

The franchisee begins selling their paintings, and the franchisor gets a piece of each sale for providing the canvas template, to sell the painting using a recognizable name, and for the guidance and support, they have received.

Who buys a franchise?

Anyone who wants to buy a franchise has the opportunity to. Most people who own franchises are hardworking people who want to be their own boss, looking for a secondary career, or want to bring a great business to their local community. A franchisor will not just give away his or her business model to anyone and as they are looking for high-quality people to not only run a business but help grow the brand as well.

The artist’s reputation is extremely important and it still takes great effort and care to create a masterpiece with paint by numbers. To ensure quality the artist must bring in people who will take direction well, are fast learners, and have a strong work ethic since the canvas cannot paint itself. There is a vetting process and only the most qualified people will be able to join the studio.

Why is the franchise system successful?

This question can be broken down several ways but the biggest reason franchises work is due to brand recognition and consistent product. The best example comes from the most famous franchise in the world McDonald’s. The name, logo, menu, and general layout of each location is recognized all over the world. Getting a Big Mac in Miami, Florida will be the exact same as getting one in Portland, Oregon having a consistent product.

The reason for the consistency is proper training. Franchisors have perfected their business (flagship) by already making all the mistakes. The business model is from a successful business and it is the franchisee’s job to learn it and replicate it. The learning curve for new business owners is cut in half because they are given the mold as well as a mentor to help guide them through each phase of the business. A shorter learning curve and proper training allow for a consistent product, which in turn creates loyalty to a brand.

The franchisor has a goal to create exceptional artwork for everyone to enjoy. The goal is to have every canvas look exactly like the original painting. Since the franchisor is allowing others to operate and sell paintings under their name (business paint by numbers), he or she must protect their reputation as an artist and make sure that those invited into the studio will do a great job. It also holds the franchisor accountable to provide adequate training and continued support to the franchisees to help push the brand forward.

Is franchising right for you?

Owning a business is no walk in the park and it takes time, energy, execution and hard work. Just because you have been given the keys to the car does not mean it will drive itself, and the same goes for a franchise. You are the boss of your own franchise location but you are not the boss of the brand. The best franchisees are quick learners, take directions well, and execute the business plan to a T. Problems arise when franchisees think they have a better understanding than the franchisor and deviate from their training. Chances are the franchisor has already tried the idea and found out the hard way that it does not work. This is called experience and the franchisor has the most business experience within the business since they started it.
The best franchisor’s not only support their franchisee’s but they are constantly looking to improve the business and help grow the brand. This can be through new technology, marketing strategies, or operational procedures. If the idea fails, the franchisor/flagship will be at a loss, not the franchisees. This is why it is so important to be able to take direction well as a franchisee as the best franchisors are constantly looking for ways to improve the business for you.

The franchisor is the big name in the art community. The paintings have a very specific style and there is no way a franchisee can do a better job of painting the franchisors style than them. Now the franchisor should be open for suggestions and can take advice from the franchisee’s but the artist has final say in what is going to be painted and how. It is the franchisor’s job to continue to evolve the paintings to ensure the studio will continue to thrive and people will still want to buy the art.

Hopefully, this cleared up a few questions you had about how a franchised business model works. If you believe joining the Blue Moon Estate Sales franchise is something for you put in your application today.

owners of the blue moon estate sales

By David Blue

Why Did Blue Moon Estate Sales Choose to Franchise?

Blue Moon Estate Sales was founded in 2009 by Ken and Deb Blue after years of experience in the antique business, corporate employment, and management.  It was a great opportunity for self-employment which has been “phenomenal!” to quote Ken.  Blue Moon Estate Sales rapidly became the most active estate sale business in the Raleigh area and plans were made very early on to optimize the numerous processes in the business to make it reproducible and reliable.  This would produce a business model that would enable others to enter the estate sale business and enjoy self-employment.  The dream to franchise Blue Moon Estate Sales was born!   Read more

organized estate sale

By David Blue

Which is Best: Consignment, Online Auction, Estate Sales?

Which second hand market place is right for you to sell with?

Estate liquidation is becoming a big business and understanding how to maximize the proceeds of your homes contents can be the difference between a vacation to paradise or a snickers bar at the gas station. Knowing exactly what you will be walking into is extremely important when starting the process of estate liquidation. Blue Moon Estate Sales wants to give you the tools to be successful selling in the secondary market.   Read more

owners of the blue moon estate sales
Why Did Blue Moon Estate Sales Choose to Franchise?
organized estate sale
Which is Best: Consignment, Online Auction, Estate Sales?